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~isPartOf:"Journal of marketing communications"
~person:"Kang, Eun Yeon"
~subject:"Internet marketing"
~subject:"Öffentlichkeitsarbeit"
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Öffentlichkeitsarbeit
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Journal of marketing communications
Journal of current issues and research in advertising
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Effects of message objectivity and focus on green CSR communication : the strategy development for a hotel's green CSR message
Kang, Eun Yeon
;
Atkinson, Lucy
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 229-249
Persistent link: https://www.econbiz.de/10012484046
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