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~isPartOf:"Journal of marketing communications"
~person:"Kim, Soojung"
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Kim, Soojung
Bellman, Steven
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Pelsmacker, Patrick de
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Varan, Duane
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Muehling, Darrel D.
4
Neijens, Peter C.
4
Um, Nam-Hyun
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Chan, Fong Yee
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Combs, Justin
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Lee, Joonghwa
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Journal of marketing communications
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ECONIS (ZBW)
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1
Why are there cross-national differences in response to comparative advertising? : some mediators
Kim, Soojung
;
Jeong, Se-Hoon
;
Hwang, Yoori
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 569-587
Persistent link: https://www.econbiz.de/10011914751
Saved in:
2
Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon
;
Kim, Soojung
;
Lee, Joonghwa
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
Saved in:
3
Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
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