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Antecedents and consequences of consumers' attribution style : measuring the impact of negative celebrity information
Um, Nam-Hyun - In: Journal of marketing communications 22 (2016) 2, pp. 121-134
Persistent link: https://www.econbiz.de/10011561321
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Friend-zone with benefits : the parasocial advertising of Kim Kardashian
Lueck, Jennifer Anette - In: Journal of marketing communications 21 (2015) 2, pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
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The effects of schema congruity on consumer response to celebrity advertising
Harmon-Kizer, Tracy R. - In: Journal of marketing communications 23 (2017) 2, pp. 162-175
Persistent link: https://www.econbiz.de/10011706477
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Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara; Fan, Fei - In: Journal of marketing communications 28 (2022) 2, pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
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Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness
Tzoumaka, Eugenia; Tsiotsou, Rodoula H.; Siomkos, George J. - In: Journal of marketing communications 22 (2016) 3, pp. 307-326
Persistent link: https://www.econbiz.de/10011613174
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Celebrity endorsement : how celebrity-brand-user personality congruence affects brand attitude and purchase intention
Pradhan, Debasis; Duraipandian, Israel; Sethi, Dhruv - In: Journal of marketing communications 22 (2016) 5, pp. 456-473
Persistent link: https://www.econbiz.de/10011613191
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Measuring the impact of brand-celebrity personality congruence on purchase intention
Malodia, Suresh; Singh, Pankaj; Goyal, Vinay; Sengupta, Atri - In: Journal of marketing communications 23 (2017) 5, pp. 493-512
Persistent link: https://www.econbiz.de/10011849986
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What affects the effectiveness of celebrity endorsement? : impact of interplay among congruece, identification, and attribution
Um, Nam-Hyun - In: Journal of marketing communications 24 (2018) 7, pp. 746-759
Persistent link: https://www.econbiz.de/10011927914
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Tweet this, not that : a comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
Wood, Natalie T.; Burkhalter, Janée N. - In: Journal of marketing communications 20 (2014) 1/2, pp. 129-146
Persistent link: https://www.econbiz.de/10010244647
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The roles of celebrity endorsers' and consumers' vegan identity in marketing communication about veganism
Phua, Joe; Jin, Seunga Venus; Kim, Jihoon - In: Journal of marketing communications 26 (2020) 8, pp. 813-835
Persistent link: https://www.econbiz.de/10012314020