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Advertising effects
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Bellman, Steven
5
Pelsmacker, Patrick de
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Varan, Duane
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4
Um, Nam-Hyun
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Journal of marketing communications
Journal of advertising research
376
Journal of advertising : official publication of the American Academy of Advertising
302
International journal of advertising : the quarterly review of marketing communications
273
Journal of business research : JBR
245
International journal of advertising : the review of marketing communications
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Journal of advertising
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Journal of promotion management : JPM
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Psychology & marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of retailing and consumer services
109
European journal of marketing : EJM
102
Journal of promotion management : innovations in planning and applied research
91
Journal of marketing research : JMR
85
International journal of internet marketing and advertising : IJIMA
79
Management science : journal of the Institute for Operations Research and the Management Sciences
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
75
Journal of current issues and research in advertising : JCIRA
75
Marketing letters : a journal of research in marketing
71
Journal of historical research in marketing
70
Health marketing quarterly
67
European journal of operational research : EJOR
61
Marketing : ZFP ; journal of research and management
60
Journal of current issues and research in advertising
59
International journal of industrial organization
57
Journal of consumer research : JCR ; an interdisciplinary bimonthly
56
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
Journal of marketing
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
49
Young consumers : insight and ideas for responsible marketers
47
Journal of global marketing
42
International journal of hospitality management
39
The journal of product & brand management
39
Asia Pacific journal of marketing and logistics
38
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
37
Journal of international consumer marketing
37
Journal of marketing management : MM
37
Journal of business ethics : JOBE
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
224
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1
Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
Saved in:
2
Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
3
Appealing to men and women using sexual appeals in advertising : in the battle of the sexes, is a truce possible?
Black, Iain R.
;
Morton, Peta
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 331-350
Persistent link: https://www.econbiz.de/10011743958
Saved in:
4
The role of medium content and ad format congruity in influencing advertising outcomes
Bishop, Melissa M.
;
Brocato, E. Deanne
;
Vijayalakshmi, …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 371-384
Persistent link: https://www.econbiz.de/10011743979
Saved in:
5
The impact of the length of preceding and succeeding ads on television advertising effectiveness
Jeong, Yongick
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 385-399
Persistent link: https://www.econbiz.de/10011743987
Saved in:
6
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
7
Professionals' view of comparative advertising and the scholarly research literature : a review and synthesis
Bread, Fred
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 271-283
Persistent link: https://www.econbiz.de/10011613164
Saved in:
8
Green advertising receptivity : an initial scale development process
Bailey, Ainsworth Anthony
;
Mishra, Aditya
;
Tiamiyu, …
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 327-345
Persistent link: https://www.econbiz.de/10011613179
Saved in:
9
Deceptive advertising and third-person perception : the interplay of generalized and specific suspicion
Xie, Guang-Xin
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 494-512
Persistent link: https://www.econbiz.de/10011613197
Saved in:
10
Antecedents and consequences of consumers' attribution style : measuring the impact of negative celebrity information
Um, Nam-Hyun
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10011561321
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