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Political billboards, promise, and persuasion : an analysis of ZANU-PF's 2018 harmonized elections political campaign
Tshuma, Lungile Augustine - In: Journal of marketing communications 27 (2021) 3, pp. 307-321
Persistent link: https://www.econbiz.de/10012484050
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Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou; Bou-Hamad, Imad; Harajli, Dunia - In: Journal of marketing communications 29 (2023) 8, pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
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Artificial intelligence and ChatGPT : exploring current and potential future roles in marketing education
McAlister, Anna R.; Alhabash, Saleem; Yang, Jing - In: Journal of marketing communications 30 (2024) 2, pp. 166-187
Persistent link: https://www.econbiz.de/10014529328
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Impact of COVID-19 on TV advertisements : informational, transformational & narrative analyses of post-COVID-19 TV advertisements
Sharma, Daneshwar; Meena, Rahul - In: Journal of marketing communications 30 (2024) 1, pp. 21-48
Persistent link: https://www.econbiz.de/10014529138