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Teaching information privacy in marketing courses : key educational issues for principles of marketing and elective marketing courses
Peltier, James; Milne, George R.; Phelps, Joseph E.; … - In: Journal of marketing education : JME 32 (2010) 2, pp. 224-246
Persistent link: https://www.econbiz.de/10003997716
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Using an experiential business game to stimulate sustainable thinking in marketing education
Bascoul, Ganaël; Schmitt, Julien; Rasolofoarison, Dina; … - In: Journal of marketing education : JME 35 (2013) 2, pp. 168-180
Persistent link: https://www.econbiz.de/10010204765
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The role the collegiate American Marketing Association plays in professional and entrepreneurial skill development
Peltier, James; Scovotti, Carol; Pointer, Lucille - In: Journal of marketing education : JME 30 (2008) 1, pp. 47-56
Persistent link: https://www.econbiz.de/10003706423
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Curriculum currency: integrating direct and interactive marketing content in introductory marketing courses
Spiller, Lisa D.; Scovotti, Carol - In: Journal of marketing education : JME 30 (2008) 1, pp. 66-81
Persistent link: https://www.econbiz.de/10003706435