Narrow search
Showing 1 - 10 of 11
Cover Image
Operation valuation : teaching pricing concepts in an experiential environment
Mills, Adam J.; Treen, Emily - In: Journal of marketing education : JME 38 (2016) 2, pp. 73-82
Persistent link: https://www.econbiz.de/10011537300
Cover Image
Intercollegiate social media education ecosystem
Abney, Alexandra K.; Cook, Laurel A.; Fox, Alexa K.; … - In: Journal of marketing education : JME 41 (2019) 3, pp. 254-269
Persistent link: https://www.econbiz.de/10012113981
Cover Image
Teaching yes, and ... improv in sales classes : enhancing student adaptive selling skills, sales performance, and teaching evaluations
Rocco, Richard A.; Whalen, D. Joel - In: Journal of marketing education : JME 36 (2014) 2, pp. 197-208
Persistent link: https://www.econbiz.de/10010393235
Cover Image
Using cartoons to teach corporate social responsibility : a class exercise
Mills, Adam J.; Robson, Karen; Pitt, Leyland F. - In: Journal of marketing education : JME 35 (2013) 2, pp. 181-190
Persistent link: https://www.econbiz.de/10010204764
Cover Image
Evidence items as signals of marketing competencies and workplace readiness : a practitioner perspective
Honea, Heather; Castro, Iana A.; Peter, Paula - In: Journal of marketing education : JME 39 (2017) 3, pp. 145-161
Persistent link: https://www.econbiz.de/10011791314
Cover Image
An online project-based competency education approach to marketing education
Ye, Christine; Van Os, Jerry; Chapman, Dick; Jacobson, Dax - In: Journal of marketing education : JME 39 (2017) 3, pp. 162-175
Persistent link: https://www.econbiz.de/10011791315
Cover Image
Developing pedagogical competence : issues and implications for marketing education
Madhavaram, Sreedhar; Laverie, Debra A. - In: Journal of marketing education : JME 32 (2010) 2, pp. 197-213
Persistent link: https://www.econbiz.de/10003997713
Cover Image
Marketing education for the next four billion : challenges and innovations
Rosa, Jose Antonio - In: Journal of marketing education : JME 34 (2012) 1, pp. 44-54
Persistent link: https://www.econbiz.de/10009548684
Cover Image
Ethics, corporate social responsibility, and sustainability education in AACSB undergraduate and graduate marketing curricula : a benchmark study
Nicholls, Jeananne; Hair, Joseph F.; Ragland, Charles B.; … - In: Journal of marketing education : JME 35 (2013) 2, pp. 129-140
Persistent link: https://www.econbiz.de/10010204794
Cover Image
Sales education and Training 2.0
Peltier, James; Deeter-Schmelz, Dawn R. - In: Journal of marketing education : JME 42 (2020) 3, pp. 195-197
Persistent link: https://www.econbiz.de/10012391629