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Special issue: diversity in marketing education
Crittenden, Victoria Lynn (ed.); Davis, Cassandra (ed.);  … - 2020
Persistent link: https://www.econbiz.de/10012216660
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Embracing diversity in marketing education
Crittenden, Victoria Lynn; Davis, Cassandra; Perren, Rebeca - In: Journal of marketing education : JME 42 (2020) 1, pp. 3-6
Persistent link: https://www.econbiz.de/10012216669
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Motives driving the choice of a business concentration : a four-country study of marketing, accounting and finance, and management undergraduates
Davies, Mark A. P.; Tikoo, Surinder - In: Journal of marketing education : JME 41 (2019) 3, pp. 185-201
Persistent link: https://www.econbiz.de/10012113927
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Evidence items as signals of marketing competencies and workplace readiness : a practitioner perspective
Honea, Heather; Castro, Iana A.; Peter, Paula - In: Journal of marketing education : JME 39 (2017) 3, pp. 145-161
Persistent link: https://www.econbiz.de/10011791314
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Knowledge and skill requirements for marketing jobs in the 21st century
Schlee, Regina Pefanis; Harich, Katrin R. - In: Journal of marketing education : JME 32 (2010) 3, pp. 341-352
Persistent link: https://www.econbiz.de/10008757971
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Professor Brand advocacy : do Brand relationships matter?
Jillapalli, Ravi K.; Wilcox, James B. - In: Journal of marketing education : JME 32 (2010) 3, pp. 328-340
Persistent link: https://www.econbiz.de/10008757975
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In search of eminence : a personal brand-building perspective on the achievement of scholarly prominence in marketing
Noble, Charles H.; Bentley, John P.; Campbell, David; … - In: Journal of marketing education : JME 32 (2010) 3, pp. 314-327
Persistent link: https://www.econbiz.de/10008757981
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Developing pedagogical competence : issues and implications for marketing education
Madhavaram, Sreedhar; Laverie, Debra A. - In: Journal of marketing education : JME 32 (2010) 2, pp. 197-213
Persistent link: https://www.econbiz.de/10003997713
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How can marketing academics serve marketing practice? : the new marketing DNA as a model for marketing education
Harrigan, Paul; Hulbert, Bev - In: Journal of marketing education : JME 33 (2011) 3, pp. 253-272
Persistent link: https://www.econbiz.de/10010217773
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The role the collegiate American Marketing Association plays in professional and entrepreneurial skill development
Peltier, James; Scovotti, Carol; Pointer, Lucille - In: Journal of marketing education : JME 30 (2008) 1, pp. 47-56
Persistent link: https://www.econbiz.de/10003706423