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~isPartOf:"Journal of marketing for higher education"
~person:"Perera, Charitha Harshani"
~subject:"Markenführung"
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Markenführung
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Brand image
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Sri Lanka
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brand co-creation
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brand positioning
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developing countries
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Perera, Charitha Harshani
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Journal of marketing for higher education
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Social brand engagement and brand positioning for higher educational institutions : an empirical study in Sri Lanka
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10013483242
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