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The impact of tourists' sociodemographic characteristics on perceived destination image
Sabari Shankar R. - In: The IUP journal of brand management : IJBRM 16 (2019) 2, pp. 26-44
Persistent link: https://www.econbiz.de/10012102910
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Destination personality and destination image : a literature review
Shankar, R. Sabari - In: The IUP journal of brand management : IJBRM 15 (2018) 4, pp. 47-60
Persistent link: https://www.econbiz.de/10011987798
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The projected destination brand personalities of European capital cities and their positioning
Hanna, Sonya; Rowley, Jennifer - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 11/12, pp. 1135-1158
Persistent link: https://www.econbiz.de/10012178611
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Brand heritage as a temporal perception : conceptualisation, measure and consequences
Pecot, Fabien; Valette-Florence, Pierre; Barnier, … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 17/18, pp. 1624-1643
Persistent link: https://www.econbiz.de/10012178654
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An enquiry into selected marketing mix elements and their inpact on brand equity
Alex, N. Joji - In: The IUP journal of brand management : IJBRM 9 (2012) 2, pp. 29-43
Persistent link: https://www.econbiz.de/10009577728
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Archetyping the brand : strategy to connect
Siraj, Sadaf; Kumari, Shyama - In: The IUP journal of brand management : IJBRM 8 (2011) 3, pp. 47-59
Persistent link: https://www.econbiz.de/10009405692
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Vodafone's ZooZoo campaign : brand communication strategies
Sagar, Talluri Prashanth Vidya - In: The IUP journal of brand management : IJBRM 8 (2011) 2, pp. 61-82
Persistent link: https://www.econbiz.de/10009295577
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Rethinking non-profit brands through a volunteer lens : time for B2V
Mitchell, Sarah-Louise; Clark, Moira - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 5/6, pp. 464-487
Persistent link: https://www.econbiz.de/10012515280
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Does equity-based compensation motivate executives to build strong brands?
Sardashti, Hanieh; Calantone, Roger J. - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 13/14, pp. 1433-1460
Persistent link: https://www.econbiz.de/10013466536
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Is brand differentiation necessary for success? : the role of purchase goal and confidence in the brand's position
O'Rourke, Anne-Maree; Carrillat, François A.; Wang, Paul - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 3/4, pp. 369-397
Persistent link: https://www.econbiz.de/10013206560