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"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel; Padmanabhan, Yuvray - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216
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Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza; Andrews, Lynda; Wiese, Melanie; … - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
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"It's mine!" : participation and ownership within virtual co-creation environments
Harwood, Tracy; Garry, Tony - In: Journal of marketing management : MM 26 (2010) 3/4, pp. 290-301
Persistent link: https://www.econbiz.de/10003984938
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The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves
Preece, Chloe - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 616-645
Persistent link: https://www.econbiz.de/10011325775
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Redistributed consumer desire in digital virtual worlds of consumption
Denegri-Knott, Janice; Molesworth, Mike - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1561-1579
Persistent link: https://www.econbiz.de/10010230046
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Modelling the determinants of a simulated experience in a virtual retail store and users' product purchasing intentions
Papagiannidis, Savvas; Pantano, Eleonora; See-to, Eric W. K. - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1462-1492
Persistent link: https://www.econbiz.de/10010230176
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Understanding consumers' social networking site usage
Gironda, John T.; Korgaonkar, Pradeep K. - In: Journal of marketing management : MM 30 (2014) 5/6, pp. 571-605
Persistent link: https://www.econbiz.de/10010376923
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The relationship between ownership and possession : observations from the context of digital virtual goods
Watkins, Rebecca D.; Denegri-Knott, Janice; Molesworth, Mike - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 44-70
Persistent link: https://www.econbiz.de/10011438585
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Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence; Veloutsou, Cleopatra; Morgan-Thomas, Anna - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
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Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444
Persistent link: https://www.econbiz.de/10011483103