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How are young music artists configuring their media and sales platforms in the digital age?
Leenders, Mark A. A. M.; Farrell, Mark A.; Zwaan, Koos; … - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1799-1817
Persistent link: https://www.econbiz.de/10011406202
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Redistributed consumer desire in digital virtual worlds of consumption
Denegri-Knott, Janice; Molesworth, Mike - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1561-1579
Persistent link: https://www.econbiz.de/10010230046
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Understanding consumers' social networking site usage
Gironda, John T.; Korgaonkar, Pradeep K. - In: Journal of marketing management : MM 30 (2014) 5/6, pp. 571-605
Persistent link: https://www.econbiz.de/10010376923
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Virtuality as place and process
Dholakia, Nikhilesh; Reyes, Ian - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1580-1591
Persistent link: https://www.econbiz.de/10010230031
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Metaverse-retail service quality : a future framework for retail service quality in the 3D internet
Gadalla, Eman; Keeling, Kathy; Abosag, Ibrahim - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1493-1517
Persistent link: https://www.econbiz.de/10010230102
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Virtual communities come of age : parallel service, value, and propositions offered in communal online space
Laing, Angus; Keeling, Debbie; Newholm, Terry - In: Journal of marketing management : MM 27 (2011) 3/4, pp. 291-315
Persistent link: https://www.econbiz.de/10008989901
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It takes a marketplace community to raise brand commitment : the role of online communities
Kim, Jae Wook; Choi, Jiho; Qualls, William J.; Han, Kyesook - In: Journal of marketing management : MM 24 (2008) 3/4, pp. 409-431
Persistent link: https://www.econbiz.de/10003710355
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Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence; Veloutsou, Cleopatra; Morgan-Thomas, Anna - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
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Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes; Pedersen, Per Egil - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 445-468
Persistent link: https://www.econbiz.de/10011483105