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Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza; Andrews, Lynda; Wiese, Melanie; … - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
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Interact with me on my terms : a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra; Sriramachandramurthy, Rajendran; … - In: Journal of marketing management : MM 31 (2015) 11/12, pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
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The use of Facebook to promote drinking among young consumers
Moraes, Caroline; Michaelidou, Nina; Meneses, Rita W. - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
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A space of one's own : spatial and identity liminality in an online community of mothers
Cappellini, Benedetta; Yen, Dorothy Ai-wan - In: Journal of marketing management : MM 32 (2016) 13/14, pp. 1260-1283
Persistent link: https://www.econbiz.de/10011585306
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Who says what to whom in what channel? : a rules theoretic perspective on word-of-mouth marketing
Buttle, Francis A.; Groeger, Lars - In: Journal of marketing management : MM 33 (2017) 13/14, pp. 1035-1059
Persistent link: https://www.econbiz.de/10011850299
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"Retweet for a chance to…" : an analysis of what triggers consumers to engage in seeded eWOM on Twitter
Soboleva, Alena; Burton, Suzan; Mallik, Girijasankar; … - In: Journal of marketing management : MM 33 (2017) 13/14, pp. 1120-1148
Persistent link: https://www.econbiz.de/10011850317
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Don't feed the trolling : rethinking how online trolling is being defined and combated
Golf-Papez, Maja; Veer, Ekant - In: Journal of marketing management : MM 33 (2017) 15/16, pp. 1336-1354
Persistent link: https://www.econbiz.de/10011850400
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Community crosstalk : an exploratory analysis of destination and festival eWOM on Twitter
Williams, Nigel L.; Inversini, Alessandro; Buhalis, … - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1113-1140
Persistent link: https://www.econbiz.de/10011405215
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A study of trust over time within a social network mediated environment
Palmer, Adrian; Huo, Qunying - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1816-1833
Persistent link: https://www.econbiz.de/10010235010