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Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
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Why do firms delete brands? : insights from a qualitative study
Shah, Purvi - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 446-463
Persistent link: https://www.econbiz.de/10011709136