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Why is assortment planning so difficult for retailers? : a framework and research agenda
Mantrala, Murali K.; Levy, Michael; Kahn, Barbara E.; … - In: Journal of retailing 85 (2009) 1, pp. 71-83
Persistent link: https://www.econbiz.de/10003834510
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The completeness heuristic : product shape completeness influences size perceptions, preference, and consumption
Sevilla, Julio; Kahn, Barbara E. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 57-68
Persistent link: https://www.econbiz.de/10010349038
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Anticipation of future variety reduces satiation from current experiences
Sevilla, Julio; Zhang, Jiao; Kahn, Barbara E. - In: Journal of marketing research : JMR 53 (2016) 6, pp. 954-968
Persistent link: https://www.econbiz.de/10011648416
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A "wide" variety : effects of horizontal versus vertical display on assortment processing, perceived variety, and choice
Deng, Xiaoyan; Kahn, Barbara E.; Unnava, Hanumantha Rao; … - In: Journal of marketing research : JMR 53 (2016) 5, pp. 682-698
Persistent link: https://www.econbiz.de/10011600533
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Using visual design to improve customer perceptions of online assortments
Kahn, Barbara E. - In: Journal of retailing 93 (2017) 1, pp. 29-42
Persistent link: https://www.econbiz.de/10011704679