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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"NBER Working Paper"
~person:"Hasford, Jonathan"
~subject:"Emotion"
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THE SElKATSUSHA AND THE FIGHT...
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Journal of marketing research : JMR
NBER Working Paper
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer research : JCR ; an interdisciplinary journal
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More than a feeling : emotional contagion effects in persuasive communication
Hasford, Jonathan
;
Hardesty, David M.
;
Kidwell, Blair
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 836-847
Persistent link: https://www.econbiz.de/10011421735
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