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~isPartOf:"Journal of marketing research : JMR"
~subject:"Advertising effects"
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Advertising effects
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Journal of marketing research : JMR
Journal of marketing communications
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of the Academy of Marketing Science
2
Angewandte Medienforschung
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
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Arts and the market
1
Business history review
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Decision
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EBL-Schweitzer
1
Economic development : journal of the Institute of Economics, Skopje
1
International journal of Indian culture and business management
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and globalisation : IJBG
1
International journal of sports marketing & sponsorship
1
Journal of Chinese economic and foreign trade studies
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of health economics
1
Journal of public economics
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Operational Research Society : OR
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Science
1
Marketing intelligence & planning
1
Mass media files
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McGraw-Hill Television Series
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McGraw-Hill series in marketing and advertising
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Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
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Preprint / Fakultät für Wirtschaftswissenschaft der Otto-von-Guericke-Universität Magdeburg
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Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
2
TV viewing and advertising targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
Saved in:
3
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
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