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Journal of media business studies
Marketing management : a quarterly business management publication of the American Marketing Association
58
Journal of advertising research
17
Journal of marketing communications
14
International journal of advertising : the quarterly review of marketing communications
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of Service Management
8
Journal of service management
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of Advertising Research
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Journal of advertising
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing management : MM
4
Journal of Consumer Marketing
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Journal of business research : JBR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of service research : JSR
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Bridging the gap between advertising academia and practice
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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European Journal of Marketing
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European journal of marketing : EJM
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of Business Research
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Journal of Indian business research
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Journal of Research in Interactive Marketing
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Journal of retailing and consumer services
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Marketing research : a magazine of management and applications
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Organizations and markets in emerging economies
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The journal of consumer marketing
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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
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Advertising theory
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Asia-Pacific Journal of Business Administration
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Asia-Pacific journal of business administration
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Not all clicks are equal : detecting engagement with digital content
Zhou, Yayu
;
Calder, Bobby J.
;
Malthouse, Edward C.
; …
- In:
Journal of media business studies
19
(
2022
)
2
,
pp. 90-107
Persistent link: https://www.econbiz.de/10013327902
Saved in:
2
Understanding the drivers of cable TV cord shaving with big data
Fudurić, Morana
;
Malthouse, Edward C.
;
Lee, Mi Hyun
- In:
Journal of media business studies
17
(
2020
)
2
,
pp. 172-189
Persistent link: https://www.econbiz.de/10012256257
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