//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of media business studies"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Does pickup service quality ex...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
1
Bollywood movies
1
Brand placement
1
Consumer behaviour
1
Film
1
Film industry
1
Filmwirtschaft
1
India
1
Indien
1
Konsumentenverhalten
1
Product Placement
1
Product placement
1
Werbewirkung
1
brand placement characteristics
1
content analysis
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Arasu Balasubramaniam, Senthil
1
Inbaraj, J. Daniel
1
Natarajan, Thamaraiselvan
1
Stephen, Gladys
1
Published in...
All
Journal of media business studies
Benchmarking : an international journal ; BIJ
2
Benchmarking: An International Journal
2
International journal of Indian culture and business management
2
International journal of business information systems : IJBIS
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Industrial and Commercial Training
1
Insights, innovation, and analytics for optimal customer engagement
1
International Journal of Development Issues
1
International Journal of E-Business Research (IJEBR)
1
International Journal of Law and Management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
International journal of quality and service sciences
1
International journal of services, economics and management
1
International review on public and non-profit marketing
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
The TQM Journal
1
The TQM journal : the international review of organizational improvement
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of media business studies
15
(
2018
)
1
,
pp. 57-88
Persistent link: https://www.econbiz.de/10011993201
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->