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~isPartOf:"Journal of media business studies"
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Journal of media business studies
Advances in business strategy and competitive advantage (ABSCA) book series
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Consumption culture in Europe : insight into the beverage industry
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International Journal of Quality and Service Sciences
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International journal of technology marketing : IJTMkt
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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
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Business in Uncertainty : Evolution, Transformation and Adaptation Across Disciplines and Typologies
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Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
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Innovation policies in the European news media industry : a comparative study
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International journal of internet marketing and advertising : IJIMA
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International journal of nonprofit and voluntary sector marketing
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The influence of entertainment, utility and pass time on consumer brand engagement for news media brands : a mediation model
Riskos, Kyriakos
;
Hatzithomas, Leonidas
;
Dekoulou, Paraskevi
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012821105
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