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Journal of modelling in management
Journal of marketing research : JMR
36
Psychometrika
32
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12
Marketing Science
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing
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Robert H. Smith School Research Paper
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Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
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Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
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Fundamentals of marketing research ; Vol. 6
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1
Revisiting customer value analysis in a heterogeneous market
DeSarbo, Wayne
;
Ebbes, Peter
;
Fong, Duncan K. H.
;
Snow, …
- In:
Journal of modelling in management
5
(
2010
)
1
,
pp. 8-24
Persistent link: https://www.econbiz.de/10003968473
Saved in:
2
Exploring intra-industry competitive heterogeneity : the identification of latent competitive groups
DeSarbo, Wayne
;
Wang, Qiong
;
Blanchard, Simon J.
- In:
Journal of modelling in management
5
(
2010
)
2
,
pp. 94-123
Persistent link: https://www.econbiz.de/10008654284
Saved in:
3
Examining the behavioral manifestations of fan avidity in sports marketing
DeSarbo, Wayne
;
Madrigal, Robert
- In:
Journal of modelling in management
6
(
2011
)
1
,
pp. 79-99
Persistent link: https://www.econbiz.de/10008989560
Saved in:
4
A new constrained stochastic multidimensional scaling vector model : an application to the perceived importance of leadership attributes
Scott, Crystal J.
;
DeSarbo, Wayne
- In:
Journal of modelling in management
6
(
2011
)
1
,
pp. 7-32
Persistent link: https://www.econbiz.de/10008989575
Saved in:
5
Restricted principal components analysis for marketing research
DeSarbo, Wayne
;
Hausman, Robert E.
;
Kukitz, Jeffrey M.
- In:
Journal of modelling in management
2
(
2007
)
3
,
pp. 305-328
Persistent link: https://www.econbiz.de/10003773901
Saved in:
6
The simultaneous identification of strategic/performance groups and underlying dimensions for assessing an industry's competitive structure
DeSarbo, Wayne
;
Grewal, Rajdeep
;
Hwang, Heungsun
;
Wang, …
- In:
Journal of modelling in management
3
(
2008
)
3
,
pp. 220-248
Persistent link: https://www.econbiz.de/10003803823
Saved in:
7
A heterogeneous resource based view for exploring relationships between firm performance and capabilities
DeSarbo, Wayne
;
Di Benedetto, C. Anthony
;
Song, Michael
- In:
Journal of modelling in management
2
(
2007
)
2
,
pp. 103-130
Persistent link: https://www.econbiz.de/10003502938
Saved in:
8
A new bayesian spatial model for brand positioning
Park, Joonwook
;
Rajagopal, Priyali
;
Dillon, William R.
; …
- In:
Journal of modelling in management
12
(
2017
)
3
,
pp. 404-431
Persistent link: https://www.econbiz.de/10011776922
Saved in:
9
Modeling the evolution of competitive market structure via competitive group dynamics
Kani, Amirali
;
Fong, Duncan K. H.
;
DeSarbo, Wayne
- In:
Journal of modelling in management
18
(
2023
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014334909
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