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~isPartOf:"Journal of modelling in management"
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Examining the behavioral manifestations of fan avidity in sports marketing
DeSarbo, Wayne S.
;
Madrigal, Robert
- In:
Journal of modelling in management
6
(
2011
)
1
,
pp. 79-100
Persistent link: https://www.econbiz.de/10008887290
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Examining the behavioral manifestations of fan avidity in sports marketing
DeSarbo, Wayne
;
Madrigal, Robert
- In:
Journal of modelling in management
6
(
2011
)
1
,
pp. 79-99
Persistent link: https://www.econbiz.de/10008989560
Saved in:
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