Given the dearth of studies in developing and Asian countries’ context, the present study attempts to excavate the predictors of enterprise resource planning (ERP) adoption and implementation. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT) model and open innovation...

Small and medium enterprises (SMEs) have played an important role in economic development. The increasing number of SMEs have resulted in the business landscape to become more and more competitive. This has made SMEs to also undergo great challenges to be able to maintain their existence and...

Small and Medium Enterprises (SMEs) are struggling to survive in the present competitive environment. Enterprise resource planning (ERP) technologies have great potential to facilitate firms in achieving sustainable competitive advantages and to survive in such situations. However, the adoption...

This paper presents a study focused on the analysis of phytosanitary treatment sales in the Souss Massa region of Morocco. The objective of the study is to predict the sales of agricultural products, particularly crop protection solutions, aiming to optimize supply chain operations and meet...

The purpose of this study is to identify elements that influence the sale of generic pharmaceutical products during their life cycle in order to achieve more comprehensive planning and to prevent a decline stage of the product life cycle (PLC). We used a system dynamic model to identify the...

The innovation ecosystem concept has been widely used as a framework to explain innovation activities within different industries. Despite the usefulness of this approach, the concept is under-theorized, especially with regard to the methodological issues. This article presents a new approach in...

The advancement of technology in the biopharmaceutical industry has spearheaded the speed and scale of digitalization in various aspects. New drug development is becoming more complex, costly, and challenging. This paper examines how the pharmaceutical value chain model could integrate with the...

Despite the promising ideas of lead users, the success rate of the open innovation process remains low if no proper personal characteristics are attached to the external contributor. The knowledge about the essential characteristic elements of lead users is crucial to select the right lead users...

Cultural inclusion generates a positive impact by socially increasing pride for individuals or economically increasing a country's global capital. Currently, in New Zealand (NZ), not many strategies exist that ensure inclusion of culture in new products introduced locally and globally. Further,...

Artificial intelligence (AI) is a powerful technology with an increasing popularity and applications in areas ranging from marketing to banking and finance, from agriculture to healthcare and security, from space exploration to robotics and transport, and from chatbots to artificial creativity...