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This paper reports on a text mining-based case study aimed at determining how virtual reality (VR) games, as examples of really new products (RNPs), market themselves when they are introduced to the mass market. The goal was to examine the marketing foci of RNPs and any subsequent changes over...
Persistent link: https://www.econbiz.de/10012214698
Firms achieve their competitive advantage quickly through the concept framework of open innovation by integrating … innovation into building platform blocks by modular operators. These eight modular operators are splitting, augmenting, deleting …
Persistent link: https://www.econbiz.de/10012801595
Development Goals (SDGs) and open innovation integrated within the public discourse in the social media of FinTech firms, using … was found that only financial infrastructure, lending, and personal finance fields have a discourse related to innovation … relevant issue for FinTech, which, in general, has neglected to significantly mention SDGs; nonetheless, innovation and related …
Persistent link: https://www.econbiz.de/10012602597
The ability to accelerate the discovery of product innovation ideas is critical for manufacturers with short life … unsupervised approach. The proposed method has also been validated and aligns with successful innovation products by Apple, Samsung …
Persistent link: https://www.econbiz.de/10014502884
innovation process of small and medium-sized wine industries for their marketing strategies. …
Persistent link: https://www.econbiz.de/10012389483
User-generated innovation has contributed to the growth of the democratization of openinnovation models. One of the … most common forms of user-generated innovation is evident on social media platforms. The purpose of this study is to … investigate nonpecuniary motivations that drive innovation among user innovators on social media platforms. Furthermore, the study …
Persistent link: https://www.econbiz.de/10012601129
innovation. It is commonplace that many service firms and processes have characteristics that differ from manufacturing …. Analyzing the literature, we note that there are many contributions on innovation in the manufacturing industry while few … researches are concentrated on the service industry. Hence, we chose to deepen the analysis on marketing innovation, with …
Persistent link: https://www.econbiz.de/10011342840
acceptance model (TAM). The conceptual model was developed based on additional open-innovation-related constructs to the existing … improved TAM by offering a comprehensive model with cognitive and open innovation factors and provided suggestions for retail …
Persistent link: https://www.econbiz.de/10012602003
technologies and the internet in science, economy and innovation. This study aimed to identify the key factors that characterize …
Persistent link: https://www.econbiz.de/10012126299
The customer-oriented approach is actively developing within the global trend of the modern industrial revolution that is Industry 4.0. The focus on customer interests has led to cooperation and integration in supply chains, improving their efficiency and increasing transparency, awareness, and...
Persistent link: https://www.econbiz.de/10012429062