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~isPartOf:"Journal of organizational behavior management"
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Journal of organizational behavior management
Journal of marketing management : MM
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Consumer behavior analysis : (a) rational approach to consumer choice
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ECONIS (ZBW)
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1
Market Segmentation From a Behavioral Perspective
Wells, Victoria
;
Chang, Shing Wan
;
Oliveira-Castro, Jorge
; …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 176-199
Persistent link: https://www.econbiz.de/10008420848
Saved in:
2
Consumer Brand Choice: Money Allocation as a Function of Brand Reinforcing Attributes
Oliveira-Castro, Jorge
;
Foxall, Gordon
;
Wells, Victoria
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 161-176
Persistent link: https://www.econbiz.de/10008420849
Saved in:
3
Substitutability and Independence: Matching Analyses of Brands and Products
Foxall, Gordon
;
Wells, Victoria
;
Chang, Shing Wan
; …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10008420850
Saved in:
4
Outside the Organization: The Analysis of Consumer Behavior
Hantula, Donald
;
Wells, Victoria
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 87-92
Persistent link: https://www.econbiz.de/10008420854
Saved in:
5
Substitutability and independence : matching analyses of brands and products
Foxall, Gordon R.
;
Wells, Victoria K.
;
Chang, Shing Wan
; …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 145-160
Persistent link: https://www.econbiz.de/10003991307
Saved in:
6
Consumer brand choice : money allocation as a function of brand reinforcing attributes
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
Wells, …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 161-175
Persistent link: https://www.econbiz.de/10003991309
Saved in:
7
Market segmentation from a behavioral perspective
Wells, Victoria K.
;
Chang, Shing Wan
;
Oliveira-Castro, …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 176-198
Persistent link: https://www.econbiz.de/10003991311
Saved in:
8
Editorial: Outside the organization : the analysis of consumer behavior
Hantula, Donald
;
Wells, Victoria K.
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 87-91
Persistent link: https://www.econbiz.de/10003991659
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