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~isPartOf:"Journal of professional services marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Production and inventory management journal : journal of the American Production and Inventory Control Society, Inc"
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Journal of professional services marketing
Journal of promotion management : innovations in planning and applied research
Production and inventory management journal : journal of the American Production and Inventory Control Society, Inc
International journal of manufacturing technology and management
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Brand placement in a movie song and its impact on brand equity
Srivastava, Rajesh
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 233-252
Persistent link: https://www.econbiz.de/10012179120
Saved in:
2
International Expansion of Service Firms: Problems and Strategies
Reardon, James
;
Erramilli, M.Krishna
;
Dsouza, Derrick
- In:
Journal of professional services marketing
15
(
1996
)
1
,
pp. 31-46
Persistent link: https://www.econbiz.de/10007075516
Saved in:
3
Are Production Systems Ready for the Green Revolution?
Daniel, V.
;
Guide Jr, R.
;
Srivastava, Rajesh
;
Spencer, …
- In:
Production and inventory management journal : journal …
37
(
1996
)
4
,
pp. 70-76
Persistent link: https://www.econbiz.de/10006322960
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