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~isPartOf:"Journal of promotion management : JPM"
~subject:"Advertising industry"
~subject:"Marktforschung"
~subject:"Social Web"
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Advertising industry
Marktforschung
Social Web
Advertising
82
Werbung
82
Advertising effects
53
Werbewirkung
53
Consumer behaviour
41
Konsumentenverhalten
41
Internet marketing
17
Online-Marketing
17
advertising
17
Brand image
12
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Celebrity-Werbung
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Marketingmanagement
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Öffentlichkeitsarbeit
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Green marketing
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Product Placement
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advertising effectiveness
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Environmental consciousness
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Perception
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Psychology of advertising
4
Umweltbewusstsein
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Wahrnehmung
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Werbepsychologie
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Advertising media
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Abratt, Russell
1
Ahn, Hoyoung
1
Belch, George E.
1
Belch, Michael A.
1
Bick, Geoff
1
Hsieh, Yi-ching
1
Jae, Haeran
1
Lee, Monle
1
Lee, Yoon-Joo
1
Meyer, Heather M.
1
Mostafa, Mohamed M.
1
Pant, Anurag
1
Quebra, Bruno
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Schulz, Steven A.
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Shen, Chung-han
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Journal of promotion management : JPM
International journal of advertising : the review of marketing communications
42
International journal of internet marketing and advertising : IJIMA
21
Journal of promotion management : innovations in planning and applied research
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising : official publication of the American Academy of Advertising
17
Journal of business research : JBR
15
Journal of marketing communications
15
Journal of advertising research
14
Journal of historical research in marketing
14
Journal of retailing and consumer services
11
Journal of current issues and research in advertising
10
Journal of advertising
9
Psychology & marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Advertising in developing and emerging countries : the economic, political and social context
7
SpringerLink / Bücher
7
Cogent business & management
6
European journal of marketing : EJM
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing research : JMR
6
Springer eBook Collection
6
CESifo working papers
5
International journal of market research
5
Journal of current issues and research in advertising : JCIRA
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER working paper series
5
Research
5
Technological forecasting & social change : an international journal
5
Working paper / National Bureau of Economic Research, Inc.
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of electronic commerce : IJEC
4
International journal of technology marketing : IJTMkt
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
NBER Working Paper
4
Prentice-Hall international series in management
4
The advertising handbook
4
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ECONIS (ZBW)
7
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1
Dramaturgy of a campaign : viewing the advertising agency process as a theatrical production
Meyer, Heather M.
;
Schulz, Steven A.
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 504-520
Persistent link: https://www.econbiz.de/10011799264
Saved in:
2
The interaction effects of social norms and dissatisfaction toward drinking on willingness to visit and comment on binge drinking prevention Facebook
Lee, Yoon-Joo
;
Ahn, Hoyoung
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 813-833
Persistent link: https://www.econbiz.de/10011799611
Saved in:
3
Service quality of advertising and promotions agencies in South Africa
Quebra, Bruno
;
Bick, Geoff
;
Abratt, Russell
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 605-628
Persistent link: https://www.econbiz.de/10010233251
Saved in:
4
Syntax complexity and presentation order as determinants of comprehension in print advertisements
Jae, Haeran
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 522-532
Persistent link: https://www.econbiz.de/10008825713
Saved in:
5
The future of creativity in advertising
Belch, Michael A.
;
Belch, George E.
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 395-399
Persistent link: https://www.econbiz.de/10010198663
Saved in:
6
Pointing out differences : consumer evaluations of comparative information across product types
Pant, Anurag
;
Hsieh, Yi-ching
;
Lee, Monle
;
Shen, Chung-han
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 390-409
Persistent link: https://www.econbiz.de/10010399894
Saved in:
7
An investigation of Egyptian consumers’ attitudes toward ethical issues in advertising
Mostafa, Mohamed M.
- In:
Journal of promotion management : JPM
17
(
2011
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10009238594
Saved in:
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