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Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon; Kim, Jooyoung; Kim, Bong-chul - In: Journal of promotion management : JPM 24 (2018) 4, pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
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Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture
Arora, Anshu; Arora, Amit - In: Journal of promotion management : JPM 23 (2017) 1, pp. 123-162
Persistent link: https://www.econbiz.de/10011729481
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How much are health websites influenced by culture? : content analysis of online diet programs in the United States, the United Kingdom, and Korea
Yu, Jay Hyunjae; King, Karen Whitehill; Yoon, Hye Jun - In: Journal of promotion management : JPM 16 (2010) 3, pp. 331-359
Persistent link: https://www.econbiz.de/10008647406
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Consumer-based brand equity : a cross-cultural perspective
Ioannou, Myria; Rusu, Olga - In: Journal of promotion management : JPM 18 (2012) 3, pp. 344-360
Persistent link: https://www.econbiz.de/10009621068