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When descriptive norm cues fail as persuasion agents in green supermarket advertising
Raska, David; Nichols, Bridget Satinover; Shaw, Doris - In: Journal of promotion management : JPM 21 (2015) 6, pp. 721-738
Persistent link: https://www.econbiz.de/10011433648
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Cause I'll feel good! : an investigation into the effects of anticipated emotions and personal moral norms on consumer pro-environmental behavior
Rezvani, Zeinab; Jansson, Johan; Bengtsson, Maria - In: Journal of promotion management : JPM 23 (2017) 1, pp. 163-183
Persistent link: https://www.econbiz.de/10011729502
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Susceptibility to advertising and perceived friend norms : a meta-analysis of materialism in youths "meta-analysis of materialism in youths"
Santini, Fernando de Oliveira; Ladeira, Wagner Junior; … - In: Journal of promotion management : JPM 24 (2018) 2, pp. 178-197
Persistent link: https://www.econbiz.de/10011875371