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~isPartOf:"Journal of promotion management : JPM"
~subject:"Marktforschung"
~subject:"Perception"
~subject:"Social Web"
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Marktforschung
Perception
Social Web
Advertising
82
Werbung
82
Advertising effects
53
Werbewirkung
53
Consumer behaviour
41
Konsumentenverhalten
41
Internet marketing
17
Online-Marketing
17
advertising
17
Brand image
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advertising effectiveness
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Psychology of advertising
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Umweltbewusstsein
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Werbepsychologie
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Ahn, Hoyoung
1
Golob, Urša
1
Hsieh, Yi-ching
1
Jae, Haeran
1
Kim, Eunice
1
Kim, Jihye
1
Kim, Soojin
1
Lee, Monle
1
Lee, Yoon-Joo
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Meng, Juan
1
Mohanty, Praggyan
1
Mostafa, Mohamed M.
1
Pan, Po-Lin
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Pant, Anurag
1
Podnar, Klement
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Ratneshwar, Srinivasan
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Journal of promotion management : JPM
International journal of advertising : the review of marketing communications
45
International journal of internet marketing and advertising : IJIMA
21
Journal of business research : JBR
19
Journal of promotion management : innovations in planning and applied research
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising : official publication of the American Academy of Advertising
18
Journal of marketing communications
17
Journal of advertising research
13
Journal of retailing and consumer services
13
Psychology & marketing
12
Journal of current issues and research in advertising
10
Journal of marketing research : JMR
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Cogent business & management
6
Journal of consumer behaviour
6
Marketing : ZFP ; journal of research and management
6
International journal of market research
5
International journal of technology marketing : IJTMkt
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Springer eBook Collection
5
SpringerLink / Bücher
5
Technological forecasting & social change : an international journal
5
CESifo working papers
4
Electronic commerce research
4
European journal of marketing : EJM
4
Health marketing quarterly
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of electronic commerce : IJEC
4
Journal of advertising
4
Journal of business ethics : JOBE
4
Journal of global marketing
4
Prentice-Hall international series in management
4
Research
4
Young consumers : insight and ideas for responsible marketers
4
Asia Pacific journal of marketing and logistics
3
Corporate communications : an international journal
3
Ekonomista : czasopismo poświe̜cone nauce i potrzebom życia
3
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ECONIS (ZBW)
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1
Advertising decision makers' and consumers' perceptions of media substitutability
Golob, Urša
;
Podnar, Klement
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
Saved in:
2
Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness
Mohanty, Praggyan
;
Ratneshwar, Srinivasan
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 443-460
Persistent link: https://www.econbiz.de/10011532998
Saved in:
3
Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and product involvement
Kim, Soojin
;
Kim, Jihye
;
Kim, Eunice
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
Saved in:
4
The interaction effects of social norms and dissatisfaction toward drinking on willingness to visit and comment on binge drinking prevention Facebook
Lee, Yoon-Joo
;
Ahn, Hoyoung
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 813-833
Persistent link: https://www.econbiz.de/10011799611
Saved in:
5
Are they celebrity followers? : examining the third-person perception of celebrity-endorsed advertising
Pan, Po-Lin
;
Meng, Juan
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10011875383
Saved in:
6
Syntax complexity and presentation order as determinants of comprehension in print advertisements
Jae, Haeran
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 522-532
Persistent link: https://www.econbiz.de/10008825713
Saved in:
7
Pointing out differences : consumer evaluations of comparative information across product types
Pant, Anurag
;
Hsieh, Yi-ching
;
Lee, Monle
;
Shen, Chung-han
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 390-409
Persistent link: https://www.econbiz.de/10010399894
Saved in:
8
An investigation of Egyptian consumers’ attitudes toward ethical issues in advertising
Mostafa, Mohamed M.
- In:
Journal of promotion management : JPM
17
(
2011
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10009238594
Saved in:
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