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~isPartOf:"Journal of promotion management : JPM"
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Olympic sponsorship activation and the creation of competitive advantage
Papadimitriou, Dimitra
;
Apostolopoulou, Artemisia
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 90-117
Persistent link: https://www.econbiz.de/10003884509
Saved in:
2
Real women watch football : gender differences in the consumption of the NFL Super Bowl broadcast
Clark, John S.
;
Apostolopoulou, Artemisia
;
Gladden, James M.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10003884537
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