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~isPartOf:"Journal of promotion management : JPM"
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Journal of promotion management : JPM
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Role of the Internet Site in the Promotion Management of Sports Teams and Franchise Brands
McClung, Steven
;
Eveland, Vicki
;
Sweeney, Daniel
; …
- In:
Journal of promotion management : JPM
18
(
2012
)
2
,
pp. 169-189
Persistent link: https://www.econbiz.de/10009971384
Saved in:
2
Role of the Internet site in the promotion management of sports teams and franchise brands
McClung, Steven
;
Eveland, Vicki
;
Sweeney, Daniel
; …
- In:
Journal of promotion management : JPM
18
(
2012
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10009560052
Saved in:
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