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~isPartOf:"Journal of promotion management : JPM"
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Understanding promotional service interactions through social exchange theory of affect
Mukherjee, Tuheena
;
Bhal, Kanika T.
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 689-707
Persistent link: https://www.econbiz.de/10011799558
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