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A model of flow experience as determinant of positive attitudes toward online advergames
Hernandez, Monica D. - In: Journal of promotion management : JPM 17 (2011) 3, pp. 315-326
Persistent link: https://www.econbiz.de/10009316326
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A Model of Flow Experience as Determinant of Positive Attitudes Toward Online Advergames
Hernandez, Monica D. - In: Journal of promotion management : JPM 17 (2011) 3, pp. 315-327
Persistent link: https://www.econbiz.de/10009266436
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Consumer readings of green appeals in advertisements
Oyedele, Adesegun; Dejong, Penny - In: Journal of promotion management : JPM 19 (2013) 4, pp. 435-451
Persistent link: https://www.econbiz.de/10010198656
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Consumer Readings of Green Appeals in Advertisements
Oyedele, Adesegun; Dejong, Penny - In: Journal of promotion management : JPM 19 (2013) 4, pp. 435-451
Persistent link: https://www.econbiz.de/10010169603