//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Budget planning for coupled ca...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
125
Konsumentenverhalten
125
Advertising effects
100
Werbewirkung
100
Internet marketing
89
Online-Marketing
89
Advertising
73
Werbung
73
Social Web
69
Social web
69
Brand management
43
Markenführung
43
Brand image
29
Markenimage
29
social media
29
Beziehungsmarketing
25
Relationship marketing
25
Brand
21
Markenartikel
21
Viral marketing
19
Virales Marketing
19
Marketing management
17
Marketingmanagement
17
Influencer
16
Celebrity endorsement
13
Celebrity-Werbung
13
advertising
12
Emotion
11
Online retailing
11
Online-Handel
11
Sales promotion
11
Verkaufsförderung
11
Credibility
10
Glaubwürdigkeit
10
Marketing
10
purchase intention
9
Instagram
8
Customer integration
7
Experiment
7
Facebook
7
more ...
less ...
Online availability
All
Undetermined
150
Free
4
Type of publication
All
Article
153
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
153
Aufsatz in Zeitschrift
153
Aufsatzsammlung
1
Language
All
English
154
Author
All
Feng, Yang
5
Loureiro, Sandra Maria Correia
5
Bang Nguyen Viet
3
Xie, Quan
3
Arora, Nilesh
2
Bae, Mikyeung
2
Gangadharan, Nakul
2
Ibrahim, Blend
2
Jain, Varsha
2
Jayapal, Jegan
2
Kim, Eunyoung
2
Kim, Mikyoung
2
Manyiwa, Simon
2
Natarajan, Thamaraiselvan
2
Prashar, Sanjeev
2
Sarmento, Eduardo Moraes
2
Shen, Fuyuan
2
Stewart, Kristin
2
Ul Haq, Junaid
2
Um, Nam-Hyun
2
Wei, Lewen
2
Xue, Fei
2
Yang, Jing
2
Zhou, Lijie
2
Ababneh, Bashar
1
Abbasi, Amir Zaib
1
Abratt, Russell
1
Abu Bakar bin Abdul Hamid
1
Agrawal, Ashima
1
Aileni, Vidyadhar Reddy
1
Alhouti, Sarah
1
Ali, Azmat
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Anghelcev, George
1
Anić, Ivan-Damir
1
Ardekani, Saeid Saeida
1
Arilla, Ramón
1
Arora, Anshu
1
Arroyo, Amaranta
1
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
751
European journal of operational research : EJOR
588
Management science : journal of the Institute for Operations Research and the Management Sciences
563
Journal of advertising research
493
SpringerLink / Bücher
377
Annals of operations research
369
Games and economic behavior
359
Economics letters
345
Omega : the international journal of management science
340
International journal of advertising : the review of marketing communications
331
Journal of advertising : official publication of the American Academy of Advertising
327
Journal of retailing and consumer services
318
International journal of advertising : the quarterly review of marketing communications
313
Journal of marketing communications
304
International journal of internet marketing and advertising : IJIMA
242
Marketing science
239
Journal of economic theory
238
Computers & operations research : and their applications to problems of world concern ; an international journal
226
Psychology & marketing
206
Journal of advertising
205
International journal of industrial organization
199
Journal of promotion management : JPM
183
CESifo working papers
182
NBER working paper series
181
Operations research letters
171
Springer eBook Collection
166
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
164
European Journal of Marketing
156
Journal of economic behavior & organization : JEBO
151
Discussion paper / Centre for Economic Policy Research
145
Operations research
145
Journal of Consumer Marketing
144
NBER Working Paper
140
Journal of marketing
138
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
137
Working paper
137
European journal of marketing : EJM
135
Economic theory : official journal of the Society for the Advancement of Economic Theory
133
Information systems research : ISR
133
more ...
less ...
Source
All
ECONIS (ZBW)
154
Showing
1
-
10
of
154
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Metaphors and body copy in online
advertising
effectiveness
Hatzithomas, Leonidas
;
Manolopoulou, Aikaterini
; …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 642-672
Persistent link: https://www.econbiz.de/10012549623
Saved in:
2
Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.
;
Tucci, Louis A.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
Saved in:
3
Location, integration, interruption : visual properties and recognition of video game
advertising
Williams, Russell Blair
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 253-276
Persistent link: https://www.econbiz.de/10012179121
Saved in:
4
Why is social network site
advertising
ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
5
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
6
An SEM-ANP multi-criteria evaluation model for mobile
advertising
that affect purchase intentions : perspectives on the values of context awareness and flow experience
Hsu, Tsuen-Ho
;
Tang, Jia-Wei
;
Chen, Chun-Hsien
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 383-404
Persistent link: https://www.econbiz.de/10013550353
Saved in:
7
Social media influencer promoted sustainable fashion : effects of sponsorship and benefit association
Kapoor, Payal S.
;
Tagore, Abhinav
;
Dua, Sahil
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 461-490
Persistent link: https://www.econbiz.de/10013550368
Saved in:
8
A comparison of lifestyle marketing and brand influencer
advertising
for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
9
Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
Saved in:
10
A simplified mobile
advertising
model to study
advertising
spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->