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The impact of celebrity endorsement on followers’ impulse purchasing
Yue, Xiaofan; Nawal Hanim Abdullah; Mass Hareeza Ali; … - In: Journal of promotion management : innovations in … 29 (2023) 3, pp. 338-358
Persistent link: https://www.econbiz.de/10013550348
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Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma; Siwi, Inggit Sekar Madu; Munawaroh; … - In: Journal of promotion management : innovations in … 29 (2023) 3, pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
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Social media influencer promoted sustainable fashion : effects of sponsorship and benefit association
Kapoor, Payal S.; Tagore, Abhinav; Dua, Sahil - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 461-490
Persistent link: https://www.econbiz.de/10013550368
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A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil; Sethna, Beheruz N. - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
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Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh; Rana, Meghna; Prashar, Sanjeev - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
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A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander; Garcia-Duque, Jorge - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
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Will great power come with great responsibility only? : a dual model of consumer power and negative wom on social media review platforms
Chen, Caleb Huanyong; Huang, Yilin; Liu, Yang; Gao, Kaiwen - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1138-1167
Persistent link: https://www.econbiz.de/10014369756
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Framing Facebook content : an analysis of how framing strategies drive Facebook engagement
Trifiro, Briana M.; Upadahay, Akanksa; Liu, Siyu; … - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1229-1249
Persistent link: https://www.econbiz.de/10014369763
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Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie; Xue, Fei - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
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Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah; Gong, Baiyun; Gironda, John T. - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 261-287
Persistent link: https://www.econbiz.de/10012821542