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How do influencers moderate purchase motives? : an application of S-O-R model to assess the effects of reviewers' rating on online purchase
Rana, Sudhir; Bag, Sudin; Ghosal, Indrajit; Prasad, Bikram - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1168-1197
Persistent link: https://www.econbiz.de/10014369758
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Promoting through consumer nostalgia : a conceptual framework and future research agenda
Rana, Sudhir; Raut, Sachin Kumar; Prashar, Sanjeev; Abu … - In: Journal of promotion management : innovations in … 27 (2021) 2, pp. 211-249
Persistent link: https://www.econbiz.de/10012423610