Narrow search
Showing 1 - 4 of 4
Cover Image
Social media platforms' digitalization or digital dominance? : the bright, dark sides and avenues of digital promotion strategies from different social media marketing ecosystems
Spais, George; Ul Haq, Junaid; Jain, Varsha - In: Journal of promotion management : innovations in … 31 (2025) 3, pp. 367-368
Persistent link: https://www.econbiz.de/10015339339
Cover Image
Sociable gamification and social media promotions : personalization of social media promotions through strategic views
Roy, Gourav; Jain, Varsha; Behl, Abhishek - In: Journal of promotion management : innovations in … 31 (2025) 3, pp. 396-430
Persistent link: https://www.econbiz.de/10015339342
Cover Image
A proposed framework of market-oriented ethnography (MOE) approach to study co-creation of content through product storytelling
Bansal, Amrita; Spais, George S.; Jain, Varsha - In: Journal of promotion management : innovations in … 29 (2023) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10013483010
Cover Image
Promotion and branding from the lens of gamification in challenging times : editorial
Spais, George; Behl, Abhishek; Jain, Kokil; Jain, Varsha; … - In: Journal of promotion management : innovations in … 28 (2022) 4, pp. 413-419
Persistent link: https://www.econbiz.de/10013178043