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Impact of digital storytelling on improving brand image among consumers
Kaur, Jaspreet; Saini, Shweta; Behl, Abhishek; Poonia, … - In: Journal of promotion management : innovations in … 30 (2024) 8, pp. 1348-1376
Persistent link: https://www.econbiz.de/10015183033
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Sociable gamification and social media promotions : personalization of social media promotions through strategic views
Roy, Gourav; Jain, Varsha; Behl, Abhishek - In: Journal of promotion management : innovations in … 31 (2025) 3, pp. 396-430
Persistent link: https://www.econbiz.de/10015339342
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Promotion and branding from the lens of gamification in challenging times : editorial
Spais, George; Behl, Abhishek; Jain, Kokil; Jain, Varsha; … - In: Journal of promotion management : innovations in … 28 (2022) 4, pp. 413-419
Persistent link: https://www.econbiz.de/10013178043