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Why does this brand speak to me? : conceptualization, scale development, and validation of brand relevance
Guèvremont, Amélie; Durif, Fabien; Grappe, Cindy G. - In: Journal of promotion management : innovations in … 27 (2021) 5, pp. 609-629
Persistent link: https://www.econbiz.de/10012549621
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The impact of eco-design packaging on food waste avoidance : a conceptual framework
Zeng, Tian; Durif, Fabien - In: Journal of promotion management : innovations in … 26 (2020) 5, pp. 768-790
Persistent link: https://www.econbiz.de/10012258088
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How are consumers reacting to brand sobriety : an analysis of perceived coherence and message tone in a Canadian context
Kolli, Inès; Guèvremont, Amélie; Durif, Fabien - In: Journal of promotion management : innovations in … 30 (2024) 8, pp. 1254-1292
Persistent link: https://www.econbiz.de/10015183026