Narrow search
Showing 1 - 10 of 101
Cover Image
Effectiveness of print advertising practices of higher education services in Nepal
Awale, Sushil; Shrestha, Binod Krishna - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10012801953
Cover Image
Perfect mothers? : the description of mothers in food advertising
Lee, Jinhee; Hong, Ji Mi; Cheong, Hyuk Jun - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 593-611
Persistent link: https://www.econbiz.de/10012179146
Cover Image
The impact of celebrity endorsement on followers’ impulse purchasing
Yue, Xiaofan; Nawal Hanim Abdullah; Mass Hareeza Ali; … - In: Journal of promotion management : innovations in … 29 (2023) 3, pp. 338-358
Persistent link: https://www.econbiz.de/10013550348
Cover Image
An SEM-ANP multi-criteria evaluation model for mobile advertising that affect purchase intentions : perspectives on the values of context awareness and flow experience
Hsu, Tsuen-Ho; Tang, Jia-Wei; Chen, Chun-Hsien - In: Journal of promotion management : innovations in … 29 (2023) 3, pp. 383-404
Persistent link: https://www.econbiz.de/10013550353
Cover Image
Should green products be advertised as green? : exploring the factors that affect ad credibility
Carrete-Lucero, Lorena de la Paz; Arroyo, Pilar; … - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 427-460
Persistent link: https://www.econbiz.de/10013550366
Cover Image
Social media influencer promoted sustainable fashion : effects of sponsorship and benefit association
Kapoor, Payal S.; Tagore, Abhinav; Dua, Sahil - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 461-490
Persistent link: https://www.econbiz.de/10013550368
Cover Image
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil; Sethna, Beheruz N. - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Cover Image
Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh; Rana, Meghna; Prashar, Sanjeev - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
Cover Image
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander; Garcia-Duque, Jorge - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Cover Image
Framing Facebook content : an analysis of how framing strategies drive Facebook engagement
Trifiro, Briana M.; Upadahay, Akanksa; Liu, Siyu; … - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1229-1249
Persistent link: https://www.econbiz.de/10014369763