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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Does green advertising always effectiveness? : a multidimensional perceived value analysis based on the sor model
Wang, Gang
;
Rosidah Musa
- In:
Journal of promotion management : innovations in …
30
(
2024
)
8
,
pp. 1293-1321
Persistent link: https://www.econbiz.de/10015183029
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