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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Loureiro, Sandra Maria Correia
9
Bilro, Ricardo Godinho
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Sarmento, Eduardo Moraes
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Fakhreddin, Farbod
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Feng, Yang
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
565
Journal of retailing and consumer services
331
Technological forecasting & social change : an international journal
267
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
265
International journal of internet marketing and advertising : IJIMA
180
Information systems research : ISR
177
Tourism management : research, policies, practice
155
Journal of management information systems : JMIS
150
SpringerLink / Bücher
146
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
130
Industrial marketing management : the international journal for industrial and high-tech firms
123
International journal of hospitality management
123
Management science : journal of the Institute for Operations Research and the Management Sciences
121
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
120
Electronic commerce research
114
International journal of business information systems : IJBIS
112
Psychology & marketing
108
Business horizons
106
Journal of internet commerce
98
International journal of advertising : the review of marketing communications
96
Journal of marketing communications
90
CESifo working papers
89
International journal of networking and virtual organisations : IJNVO
87
Management information systems : mis quarterly
85
Marketing science
85
International journal of electronic marketing and retailing : IJEMR
83
Journal of travel and tourism marketing
83
The journal of product & brand management
82
International journal of contemporary hospitality management
80
Journal of electronic commerce research : JECR
80
Journal of marketing management : MM
80
Asia Pacific journal of marketing and logistics
78
Cogent business & management
78
Springer eBook Collection
78
The journal of brand management : an international journal
77
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
76
International journal of consumer studies
75
Journal of hospitality marketing & management
73
Discussion papers / CEPR
72
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ECONIS (ZBW)
94
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1
The role of
commitment
amongst tourists and intelligent virtual assistants
Loureiro, Sandra Maria Correia
;
Bilro, Ricardo Godinho
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 175-188
Persistent link: https://www.econbiz.de/10012801964
Saved in:
2
The impact of celebrity endorsement on followers’ impulse purchasing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 338-358
Persistent link: https://www.econbiz.de/10013550348
Saved in:
3
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
Saved in:
4
Social media influencer promoted sustainable fashion : effects of sponsorship and benefit association
Kapoor, Payal S.
;
Tagore, Abhinav
;
Dua, Sahil
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 461-490
Persistent link: https://www.econbiz.de/10013550368
Saved in:
5
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
6
Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
Saved in:
7
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
8
Will great power come with great responsibility only? : a dual model of consumer power and negative wom on social media review platforms
Chen, Caleb Huanyong
;
Huang, Yilin
;
Liu, Yang
;
Gao, Kaiwen
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1138-1167
Persistent link: https://www.econbiz.de/10014369756
Saved in:
9
Framing Facebook content : an analysis of how framing strategies drive Facebook engagement
Trifiro, Briana M.
;
Upadahay, Akanksa
;
Liu, Siyu
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1229-1249
Persistent link: https://www.econbiz.de/10014369763
Saved in:
10
Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie
;
Xue, Fei
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
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