Narrow search
Showing 1 - 10 of 69
Cover Image
Principle-based stakeholder marketing : insights from private triple-bottom-line firms
Mish, Jenny; Scammon, Debra L. - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 12-26
Persistent link: https://www.econbiz.de/10003979287
Cover Image
Are there differences between consumers' and marketers' privacy expectations? : a segment- and technology-level analysis
Milne, George R.; Bahl, Shalini - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 138-149
Persistent link: https://www.econbiz.de/10003979344
Cover Image
Perspectives on food marketing and childhood obesity : introduction to the special section
Moore, Elizabeth S. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 157-161
Persistent link: https://www.econbiz.de/10003672063
Cover Image
Creating an environment in which youths are encouraged to eat a healthier diet
Goldberg, Marvin E.; Gunasti, Kunter - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 162-181
Persistent link: https://www.econbiz.de/10003672080
Cover Image
Fast-food marketing and children's fast-food consumption : exploring parents' influences in an ethnically diverse sample
Grier, Sonya A.; Mensinger, Janell; Huang, Shirley H.; … - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 221-235
Persistent link: https://www.econbiz.de/10003672118
Cover Image
Taming the obesity beast : children, marketing, and public policy considerations
Seiders, Kathleen; Petty, Ross D. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 236-242
Persistent link: https://www.econbiz.de/10003672128
Cover Image
The American Marketing Association's 2004 definition of marketing : perspectives on its implications for scholarship and the role and responsibility of marketing in society
Gundlach, Gregory T. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 243-250
Persistent link: https://www.econbiz.de/10003672137
Cover Image
The American Marketing Association definition of marketing : moving from lagging to leading indicator
Ringold, Debra Jones; Weitz, Barton A. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 251-260
Persistent link: https://www.econbiz.de/10003672142
Cover Image
Marketing's evolving identity : defining our future
Lusch, Robert F. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 261-268
Persistent link: https://www.econbiz.de/10003672146
Cover Image
What does the definition of marketing tell us about ourselves?
Wilkie, William L.; Moore, Elizabeth S. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 269-276
Persistent link: https://www.econbiz.de/10003672153