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~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Journal of marketing
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Understanding stakeholder responses to corporate citizenship initiatives : managerial guidelines and research directions
Hoeffler, Steve
;
Bloom, Paul N.
;
Keller, Kevin Lane
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 78-88
Persistent link: https://www.econbiz.de/10003979324
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Special Issue on Social Marketing Initiatives - Building Brand Equity Through Corporate Societal Marketing
Hoeffler, Steve
;
Keller, Kevin Lane
- In:
Journal of public policy & marketing : JPP & M ; an …
21
(
2002
)
1
,
pp. 78-89
Persistent link: https://www.econbiz.de/10007038011
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II The Sages Speak: Invited Essays on Scholarly Research in Marketing - The Role Played by the Broadening of Marketing Movement in the History of Marketing Thought
Kotler, Philip
- In:
Journal of public policy & marketing : JPP & M ; an …
24
(
2005
)
1
,
pp. 114-116
Persistent link: https://www.econbiz.de/10007023553
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