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A services perspective for text message coupon customization
Bacile, Todd J.; Goldsmith, Ronald E. - In: Journal of research in interactive marketing : … 5 (2011) 4, pp. 244-257
Persistent link: https://www.econbiz.de/10009486393
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Social network activity and contributing to an online review site
Goldsmith, Ronald E.; Pagani, Margherita; Lu, Xiaojing - In: Journal of research in interactive marketing : … 7 (2013) 2, pp. 100-118
Persistent link: https://www.econbiz.de/10009764259
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Extraversion as a stimulus for user-generated content
Pagani, Marghertia; Goldsmith, Ronald E.; Hofacker, … - In: Journal of research in interactive marketing : … 7 (2013) 4, pp. 242-256
Persistent link: https://www.econbiz.de/10010222789
Cover Image
A services perspective for text message coupon customization
Bacile, Todd J.; Goldsmith, Ronald E. - In: Journal of research in interactive marketing : … 5 (2011) 4, pp. 244-257
Persistent link: https://www.econbiz.de/10009896851
Cover Image
Social network activity and contributing to an online review site
Goldsmith, Ronald E.; Pagani, Margherita; Lu, Xiaojing - In: Journal of research in interactive marketing : … 7 (2013) 2, pp. 100-118
Persistent link: https://www.econbiz.de/10010147116