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The use of social media among business-to-business sales professionals in China : how social media helps create and solidify guanxi relationships between sales professionals and cu...
Niedermeier, Keith E.; Wang, Emily; Zhang, Xiaohzan - In: Journal of research in interactive marketing : … 10 (2016) 1, pp. 33-49
Persistent link: https://www.econbiz.de/10011555619
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Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
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Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies
Swani, Kunal; Milne, George R.; Brown, Brian P. - In: Journal of research in interactive marketing : … 7 (2013) 4, pp. 269-294
Persistent link: https://www.econbiz.de/10010222782
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Social media and consumer engagement : a review and research agenda
Barger, Victor; Peltier, James; Schultz, Don E. - In: Journal of research in interactive marketing : … 10 (2016) 4, pp. 268-287
Persistent link: https://www.econbiz.de/10011639148
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Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers
Kananukul, Chawanuan; Jung, Sojin; Watchravesringkan, … - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 148-166
Persistent link: https://www.econbiz.de/10011302382
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Typologies and touchpoints : designing multi-channel digital strategies
Straker, Karla; Wrigley, Cara; Rosemann, Michael - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 110-128
Persistent link: https://www.econbiz.de/10011302389
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Omni-channel marketing, integrated marketing communications and consumer engagement : a research agenda
Payne, Elizabeth Manser; Paltier, James W.; Barger, … - In: Journal of research in interactive marketing : … 11 (2017) 2, pp. 185-197
Persistent link: https://www.econbiz.de/10011760808
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How trust moderates social media engagement and brand equity
Chahal, Hardeep; Rani, Anu - In: Journal of research in interactive marketing : … 11 (2017) 3, pp. 312-335
Persistent link: https://www.econbiz.de/10011779170
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Metric proposal for customer engagement in Facebook
Ángeles Oviedo-García, Maria de los; … - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 327-344
Persistent link: https://www.econbiz.de/10010433940
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A review of the interactive marketing literature in the context of personal selling and sales management : a research agenda
Rodriguez, Michael; Dixon, Andrea L.; Peltier, James - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 294-308
Persistent link: https://www.econbiz.de/10010433947