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Hoch, Stephen J.
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Dhar, Sanjay K.
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Drèze, Xavier
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Kumar, Nanda
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Journal of retailing
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of marketing research : JMR
5
Marketing Science
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of marketing
3
Sloan management review
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Working paper / European Institute for Advanced Studies in Management
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Management Science
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Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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The journal of product & brand management
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Wharton on making decisions
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Design management review
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European Journal of Marketing
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European journal of marketing : EJM
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Institut Européen de Recherches et d'Etudes Supérieures en Management, Working Paper
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Consumer Research
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Journal of Product & Brand Management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Selected aspects of consumer behavior : A summary from the perspective of different disciplines. Prep. for: Nat. Science Foundation, Directorate for Research Applications
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The journal of business : B
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University of Chicago Press Economics Books
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Effective category management depends on the role of the category*
Dhar, Sanjay K.
;
Hoch, Stephen J.
;
Kumar, Nanda
- In:
Journal of retailing
77
(
2001
)
2
,
pp. 165-184
Persistent link: https://www.econbiz.de/10006620276
Saved in:
2
Shelf Management and Space Elasticity
Drèze, Xavier
;
Hoch, Stephen J.
;
Purk, Mary E.
- In:
Journal of retailing
70
(
1994
)
4
,
pp. 301-326
Persistent link: https://www.econbiz.de/10006636132
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