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Bidding strategies and consumer savings in NYOP auctions
Joo, Mingyu; Mazumdar, Tridib; Raj, S. P. - In: Journal of retailing 88 (2012) 1, pp. 180-188
Persistent link: https://www.econbiz.de/10009513131
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Accounting for heterogeneity and dynamics in the loyalty-price sensitivity relationship
Krishnamurthi, Lakshman; Papatla, Purushottam - In: Journal of retailing 79 (2003) 2, pp. 121
Persistent link: https://www.econbiz.de/10006613386
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Relating Price Sensitivity to Retailer Promotional Variables and Pricing Policy: An Empirical Analysis
Shankar, Venkatesh; Krishnamurthi, Lakshman - In: Journal of retailing 72 (1996) 3, pp. 249-272
Persistent link: https://www.econbiz.de/10006633156
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On the go : how mobile shopping affects customer puchase behavior
Wang, Rebecca Jen-Hui; Malthouse, Edward C.; … - In: Journal of retailing 91 (2015) 2, pp. 217-234
Persistent link: https://www.econbiz.de/10011308947