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Wie Kunden Qualität beurteilen...
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Managing Service Expectations in Online Markets: A Signaling Theory of E-tailer Pricing and Empirical Tests
Mitra, Debanjan
;
Fay, Scott
- In:
Journal of retailing
86
(
2010
)
2
,
pp. 184-200
Persistent link: https://www.econbiz.de/10008424888
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Managing service expectations in online markets : a signaling theory of e-tailer pricing and empirical tests
Mitra, Debanjan
;
Fay, Scott
- In:
Journal of retailing
86
(
2010
)
2
,
pp. 184-199
Persistent link: https://www.econbiz.de/10003988237
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